Lead nurturing is an important part of inbound marketing. By definition, “Lead nurturing is all about converting a viewer to a customer. It’s not forced marketing. You help your prospects at every step of the way and in return, they reward you by engaging with your product.” The lead nurturing process goes through different stages and each stage invites a series of application. With each stage, your prospect’s interest should increase in your product. But if your sales representatives are wasting their efforts in just managing data applications, you are bound to miss out on many opportunities. Sapper’s Intelligent integration and automation will help you automate the lead nurturing process.