All businesses need leads; they are the major foundation of a business. Leads are actually what gives meaning to even run a business. They are directly and intimately connected to profit. Growth is commonly the primary goal of a business that provides motivation to invest, innovate and improve. Hence it is important to know, generate, manage and track leads and that’s what we are going to talk about today. We’ll see how automating interaction between different tasks could help you save time, money and resources.