Do you know how many different software’s make up your marketing environment? You’ve probably got one for analytics, one for attribution, one for customer engagement, and maybe some for data governance or visualization, too. Or maybe you’re using one of those legacy one-stop-shop marketing solutions. Now, imagine that every time you implemented a new software , that means anytime anyone from your larger team implemented a new software, and every time any of those software’s had a new update or a new product feature , you had to install it into your system with a physical CD or have a representative from that software company come in to aid the install. Not long ago, this was our reality. Software was rooted in hardware. Everything was on premise, tied to a physical location (forget about being able to access your software when you’re on a business trip), clouds were just a part of the precipitation cycle. How did we move away from this reality? Technology is the answer, and the particular technology that helped here is mainly called, The SaaS integration.
What exactly SaaS means?
Basically SaaS stands for “Software as a Service.” In a nutshell, it means that some other business, separate from your own, builds and maintains a software solution that you utilize to help scale and grow your business. You just name the software, SaaS is literally everywhere from Google Docs to Zoom to a complex CRM system, and most likely you’ve had some level of experience with at least one. If you’re on a Finance or Revenue Operations team, this could be a tool with dashboards and visualizations connected to a main database that understands quarterly business goals. If you’re on a Marketing team, your SaaS platform could be the tool you leverage to send out and test your lifecycle engagement. It is a broad terminology describing a subscription-based business model that has proliferated across the tech industry.
What is SaaS Integration then?
SaaS Integration is the process of integrating various SaaS products to create a workflow or business process. When you integrate your CRM with your email marketing tool, you have integrated two SaaS products to facilitate an easy flow of information across the channels. As the number of SaaS products that your organization uses grows, there arises the need for Integration of SaaS products so that you are not lost catching up on data from multiple SaaS products. For instance, won’t it be cool if every time someone responds to your Type form, you have a new Trello card created? That’s the essence of SaaS Integration
What a SaaS Integration actually does
As the software systems get more complex, their initial integration can get a little more complex, too. You need to write some lines of code into your overall code base to power functionalities that are essential to power things. It should be a one-time integration, and any SaaS platform should have a simple, quick, and painless integration process down to a science.
Get your hands on Integration
At the end of the day, when you explore the possibility of using a SaaS integration, it’s important to consider your options. Choosing to integrate a SaaS product into your system certainly has its advantages. It frees up your engineering teams to work on your actual product and user experience. It means having the latest iteration of a product, ready for all the changes and legislation can throw your way at all times. Start Integrating now and get the freedom to make these decisions with full confidence that they’re using the best tools possible to meet your goals and needs.
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