Salesforce is a SaaS application company that specializes in CRM management. Salesforce’s CRM application helps business connect with customers, prospects and partners. Companies use Salesforce to understand their customers connect with them and grow their customer bases. Some highlighting features of Salesforce include real-time analytics, customer success and support, customer complaints and many other important CRM functions. In short, Salesforce is a one-stop solution for all your CRM needs.